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Verfolgt werden soll im Wesentlichen ein fundamentalorientierer sog. "Value-Ansatz", der in unterbewertete meist internationale Aktien nach nachfolgenden Kriterien investiert. \r\n \r\n Kriterien: 1) Unternehmenstätigkeit grundsätzlich im Zusammenhang mit Tabak, Alkohol oder Waffenproduktion sowie abhängig vom Markt auch erweiterten Sünden wie Schokolade, Kaffee, Wetten etc. 2) Starke Marke und verteidigbare Wettbewerbsposition 3) Unterbewertung nach fundamentalen Bewertungskennziffern (DCF, EV/EBITDA, P/E).\r\n \r\n Es ist eine eher langfristige Haltedauer angestrebt. Abhängig von der Marktphase kann zwischenzeitlich auch in geldmarktnahen Wertpapieren investiert werden. Die Strategie wird mit Aktien, ETFs und Fonds umgesetzt. 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