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Dazu können beispielsweise Unternehmen zählen, deren Autos gefahren werden, deren Lebensmittel gegessen werden, Technologiewerte, deren Produkte von vielen verwendetet werden, oder Finanzkonzerne, deren Dienstleistungen benötigt werden.\r\n Diese Unternehmen können auch langfristig gehalten werden und sollen verkauft oder reduziert werden, wenn sich die Gewichtung durch Kurszuwächse erhöht hat oder wenn Beliebtheit, Bekanntheit oder Marktanteile sinken.\r\n \r\n Eine Beimischung von Produkten auf Gold und Kryptowährungen ist möglich, ebenso Anleihen-ETFs oder Geldmarktfonds.\r\n \r\n Der Anlagehorizont soll überwiegend kurz- bis mittelfristig sein.\r\n \r\n Die Auswahl soll grundsätzlich unter Berücksichtigung folgender Kriterien erfolgen: qualitative und quantitative Unternehmensanalyse (z. B. 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