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Track internal search
Track AdSense ads
If checked, your AdSense ads will be tracked in your Google Analytics account.
Track display features
The display features plugin can be used to enable Display Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. <a href=":displayfeatures">Learn more about Display Advertising Features in Google Analytics</a>. If you choose this option you will need to <a href=":privacy">update your privacy policy</a>.
Search and Advertising
Anonymize visitors IP address (UA Accounts only)
Tell Google Analytics to anonymize the information sent by the tracker objects by removing the last octet of the IP address prior to its storage. Note that this will slightly reduce the accuracy of geographic reporting. In some countries it is not allowed to collect personally identifying information for privacy reasons and this setting may help you to comply with the local laws. This option does nothing in GA4 as it Anonymizes IPs by default and not be configured.
Privacy
Index
Custom dimension index #@index
Index (UA Only)
Dimension
Metric
Parameter Type
Custom parameter name #@index
The custom parameter name.
Custom parameter value #@index
The custom parameter value.
Add another Parameter
Custom dimensions and metrics
You can set values for Google Analytics <a href=":custom_var_documentation">Custom Dimensions</a> here. You must have already configured your custom dimensions in the <a href=":setup_documentation">Google Analytics Management Interface</a>. You may use tokens. Global and user tokens are always available; on node pages, node tokens are also available. A dimension <em>value</em> is allowed to have a maximum length of 150 bytes. Expect longer values to get trimmed.
You can supplement Google Analytics' basic IP address tracking of visitors by segmenting users based on custom dimensions. Section 7 of the <a href=":ga_tos">Google Analytics terms of service</a> requires that You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, userid, email address or billing information), or other data which can be reasonably linked to such information by Google. You will have and abide by an appropriate Privacy Policy and will comply with all applicable laws and regulations relating to the collection of information from Visitors. You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect traffic data, and You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service.
Dimensions and Metrics
Tracking scope
Locally cache tracking code file
If checked, the tracking code file is retrieved from Google Analytics and cached locally. It is updated daily from Google's servers to ensure updates to tracking code are reflected in the local copy. Do not activate this until after Google Analytics has confirmed that site tracking is working!
Parameters
Enter one value per line, in the format name|value. Settings in this textarea will be added to <code>gtag("config", "UA-XXXX-Y", {"name":"value"});</code>. For more information, read <a href=":url">documentation</a> in the gtag.js reference.
Code snippet (before)